Carmine
Marketing site
Explore Carmine
Carmine is a small late-night cocktail bar built around the second glass. The site is moody and image-led, with a short seasonal list, the room and a quick route to holding a seat, all kept dark, calm and unhurried.
- Studio role
- Design, Build, Art direction
The brief
A late-night bar lives on atmosphere, but a website usually flattens it. Carmine needed to feel like the room itself and still get someone to the list and a booking in a few taps.
Our approach
We led with candlelit photography and serif headlines that fade and lift over it, kept the list short and legible, and held booking a scroll away throughout. A single crimson carries the brand against near-black oxblood, and slow reveals keep the whole thing composed rather than busy.